About me

At Nudge Growth, I help ambitious businesses grow online through practical e-commerce, digital marketing and commercial strategy.

Hi, I’m Steve.

I don't believe businesses need complete digital transformations to succeed. Often it's the small, strategic improvements, the right nudges, that create the biggest impact. By identifying opportunities, removing friction and focusing on what will make the greatest commercial difference, I help businesses achieve sustainable growth without unnecessary complexity.

I'm an independent e-commerce and marketing consultant based in Staffordshire, with over 15 years' experience helping businesses of all sizes, from global organisations and growing SMEs to charities, increase revenue, improve customer experiences and build sustainable digital growth.

Why I created Nudge

After spending years working in-house, leading e-commerce and marketing teams, launching new initiatives and delivering commercial growth, I realised that many smaller businesses simply don't have access to the strategic expertise available to larger organisations. That's why I founded Nudge Growth.

I believe that great digital strategy shouldn't be reserved for businesses with huge budgets. With the right guidance, smart decisions and a clear focus on what matters, smaller businesses can compete with much larger competitors.

Unlike many consultants who deliver a report and disappear, I work as an extension of your team. Whether you need an e-commerce strategy, website optimisation, digital marketing support or help growing online sales, I provide practical advice that's tailored to your business and focused on delivering measurable results.

Every recommendation I make is based on experience, data and commercial thinking, not trends or buzzwords.

What I bring to the table

• Over 15 years of hands-on e-commerce and digital marketing experience.

• Experience working with global brands, SMEs and charities.

• Commercially focused—every recommendation is designed to drive growth.

• Practical, jargon-free advice that you can actually implement.

• Flexible support, whether you need strategic direction or hands-on delivery.

• You'll work directly with me from start to finish.